Senior CRM Manager, uktestzip

Senior CRM Manager | North West| Fixed Term Contract | Competitive Salary + Benefits

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Zachary Daniels Recruitment are delighted to be partnering with a leading multi-channel retailer to recruit a Senior CRM Manager on a fixed-term contract.

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Our client is a well-established retailer with a significant customer base and an ambitious customer engagement strategy. They are looking for an experienced Senior CRM Manager to lead the day-to-day CRM programme, delivering personalised, data-driven customer communications that improve engagement, retention and customer lifetime value.

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This is a fantastic opportunity for someone who enjoys making an immediate impact within a fast-paced retail environment. Joining an established Marketing team, you'll play a key role in shaping CRM performance and enhancing the customer experience across multiple channels.

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As Senior CRM Manager, you'll own the planning, delivery and optimisation of CRM campaigns across email, SMS and lifecycle communications, ensuring every customer interaction is relevant, engaging and commercially effective.

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Working closely with Ecommerce, Loyalty, Data and Commercial teams, you'll use customer insight and performance data to continually improve engagement, retention and campaign performance.

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Key responsibilities include:

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  Lead the day-to-day CRM strategy across acquisition, engagement, retention and reactivation.

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  Plan, execute and optimise multi-channel CRM campaigns across email, SMS and automated customer journeys.

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  Develop customer segmentation and personalisation strategies to improve campaign performance.

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  Analyse customer behaviour and campaign results, turning insight into actionable recommendations.

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  Identify opportunities to enhance the customer journey and increase customer lifetime value.

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  Manage CRM campaign calendars and ensure activity aligns with wider trading priorities.

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  Monitor CRM performance, reporting against key KPIs and driving continuous improvement.

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  Collaborate with Marketing, Ecommerce, Loyalty, Data and Technology teams to deliver best-in-class customer experiences.

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What We're Looking For

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The successful Senior CRM Manager will bring strong CRM experience from a retail, ecommerce or consumer-facing business.

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You'll combine commercial thinking with a customer-first mindset and enjoy using data to deliver measurable improvements in customer engagement.

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You'll ideally have:

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  Previous experience as a CRM Manager or Senior CRM Manager.

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  Strong knowledge of customer lifecycle marketing, segmentation and personalisation.

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  Experience delivering CRM campaigns across email, SMS and automated customer journeys.

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  Hands-on experience with enterprise CRM platforms such as Salesforce Marketing Cloud, Braze, Bloomreach, Emarsys, Adobe Campaign, Iterable or similar.

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  Excellent analytical skills with the ability to translate customer insight into commercial action.

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  Strong stakeholder management and communication skills.

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  A collaborative approach and passion for delivering exceptional customer experiences.

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Why Apply?

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This is an excellent opportunity for an experienced Senior CRM Manager to join a well-known retailer during an exciting period of change. You'll have the chance to make a genuine impact, work alongside an experienced leadership team and play a key role in shaping the future of customer engagement across a large, multi-channel business.

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BH36768

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